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What Parents Should Know About JUUL e-Cigarettes

Prince Glover Hayes attorneys have handled many cases involving dangerous or unsafe products.  We are currently representing the State of Alabama in litigation against manufacturers and distributors of opioid products.  Use and abuse of these products has caused the state to expend large sums of money on various public services. 

In our profession, we are regularly apprised of addictive and/or unsafe products of which consumers need to be aware.  One such product is the JUUL e-cigarette.  We encourage parents of teens to read an article on vaping (the act of inhaling an e-cigarette) in Time magazine.  Here is some other interesting and alarming information about JUUL:

  • “The skyrocketing growth of young people’s e-cigarette use over the past year threatens to erase progress made in reducing tobacco use. It’s putting a new generation at risk for nicotine addiction.” Robert Redfield, former Director of Centers for Disease Control and Prevention.
  • Years of  litigation, regulation and educating the public resulted in an impressive decline in youth smoking rates from 28% in 2000 to 7.6 % in 2017. 
  • The creators of JUUL re-invented the cigarette to eradicate the social stigma associated with smoking.  Since it’s introduction into the market in 2015, teen vaping has risen into an epidemic.
  • What has fueled this epidemic?  JUUL built a new consumer base by appealing to teenagers and young adults on social media and using advertising that depicted vaping as stylish and sexy.  Celebrities using JUUL products and advocating their use were splashed over social media to lure impressionable viewers.
  • JUUL also downplayed the risk involved in their product.  By flavoring some of their products and introducing additives to its “recipe” it sought to reduce the harshness of the nicotine.
  • To further appeal to a younger market, JUUL created a tech-savvy product that resembled a USB  drive and could be easily concealed.
  • JUUL cigarettes are much more addictive than regular cigarettes.  Consuming 2 JUUL pods in a day  is equivalent to smoking 2 to 4 packs  of cigarettes a day. 

If you are a parent of a teen or pre-teen, please share this information with them.  E-cigarettes are dangerous!